SawaSawa Homestore
Realigning an eCommerce store with the client’s original vision.
Brand: SawaSawa
Role: UX and Web Design
“The design and structure of the site wasn’t allowing us to showcase the products that we believed in.”
The eCommerce home store had meandered away from it’s original intention of providing high quality, well researched products that make life easier.
A clean, simple design that showcased the client’s well-researched products, letting them shine. Ensuring that the best products were showcased on the home page helped the client to get back to focusing on the products they believed in. A well structured footer and thoughtful about us page allowed both the client and their customer to see how the business functioned as a whole and gave a feeling of ownership back to the client.