SawaSawa Home Management
Overcoming the barriers that stop people from using home help.
Brand: SawaSawa
Role: UX and Graphic Design
“When I need help at home, I’m overwhelmed, I don’t even have time to research different companies to find out who has a slot that works for me and I don’t want to become an employer.
The easier it is to arrange home help, the more likely I will do it.”
The Brief
The task was to design a website for a service industry startup. The service provided convenient home help with instant booking and transparent pricing so the site needed to provide this in a user friendly way. Building trust was very important as was providing clear and concise information regarding services.
User Persona
Your ideal customer is a woman named Sarah. Sarah is in their early 40’s and is married with children. They have a masters degree and manage a large team. Sarah lives in New Forest, has never hired home help before and has a hectic schedule.
Task and User Flows
Convenient Booking
Convenient booking was at the heart of the design so a lot of work went into designing a booking page that worked for clients as well as staff. The booking tool needed to allow you to be able to see available slots and pricing in real time as well as integrate with the company email and CMS to allow bookings to immediately show up in calendars. A more complex user flow was needed for this which helped in choosing the right tool.
Clarity of Information
Information about the different services had previously been on one page with an accordion-style design but this was hiding away important information that could support a booking. The structure of the site was rapidly changed to be able to showcase all aspects of each service provided. I designed a template that could be used for each service page and changed the design of the home page to link to the new pages. The call to action was still for booking the service but access to further information was now easier.
